We all know that smartphones and tablets/laptops are carried everywhere we travel, and the airport is no exception. Passengers use phone apps to check flight deals, schedules, access their boarding passes, and much more. The simple fact that every single person in an airport will be using one, gives you a huge opportunity to reach your potential customers.
Advertisers can combine a mix of traditional airport advertising media and paid search, paid social media, and programmatic to create a fully integrated advertising campaign.
Additionally, using online airport targeting is a great way to build your brand and implement new messaging tactics to holiday travellers. Frequent mobile browsing also means that you’ll have plenty of time to drive brand recall and recognition. If people see your ad come across their mobile device multiple times, you are more likely to drill your product or service into their brains. This will drive brand awareness, and purchases.